Localisation
and Culturalisation
WE OPERATE 24/7 ACROSS MULTIPLE TIMEZONES AND LOCALISE CONTENT NOT ONLY FOR LANGUAGE, BUT ALSO CULTURE.
To modernise and expand your business internationally, Tiny Lagoon offers all the marketing services you need for global management. To ensure success, we install best-in-class solutions and promote innovation across your entire online presence.
Localisation
UNLEASHING THE POWER OF TRANSLATION AND CULTURE
Tiny Lagoon Studios is an international creative solutions agency specialising in Entertainment and Technology. Our industry experience spans across broadcast, film, media, telco and gaming. From video production to culturalisation to compliance. We manage multi-territory projects from start to finish.
Whilst we specialise in entertainment and technology, we also like to give other daring brands the showbiz spotlight. So if you’re not in the entertainment world, we can help you take centre stage. Every industry deserves the chance to shine.
Culturalisation
ADAPTING MARKETING TO SUIT LOCAL MARKETS AND THEIR CULTURE
At a glance, it’s easy to confuse the concepts of localisation and culturalisation, but each plays a very different role when reaching audiences on a global scale.
Localisation is all about tailoring specific content to the target audience, taking regional linguistic differences into account too. England alone has many slang names for a single item based on where you live. So we're always checking, are we talking roll, barm, cob, or a bap here? Don't get us started on the woodlouse / chucky pig names for that creature.
Culturalisation goes a step further than that, creating content that is not simply translated, but is culturally appropriate and meaningful to audiences of a specific target market.
While localisation work can begin as soon as the words hit the paper, culturalisation work begins at the very early concept stage; identifying potential cultural clashes and even changing the course of a project entirely if necessary. A costly creative and reputational mistake to get wrong if not factored in early.
Our global team uses in-depth cultural expertise and insights to ensure brand messaging connects with local target audiences in an authentic way. Quite simply, we ensure that everything a brand stands for is replicated seamlessly in each desired market via culturalisation.
We always keep an eye out for things that could potentially be a problem. We ask the important questions like; is anything within this world going to cause a negative reaction?
We help to enhance a product specifically for a certain market, beyond just translation. We make sure this is what people want to see, we're not a fan of box-ticking.
Global Work Orientation
HOW WE DO IT
This type of orientation can be incredibly valuable to cultivate for anyone working for multinationals. We spend an equal balance of time with colleagues around the world getting to know them as people, as well as working styles. We embrace cultural differences by:
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Sharing food with each other - “the snack exchange” - getting to know the comforts we all enjoy in our own country
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Commonality - whether it’s talking about games we are playing, or films we have seen. We’re all fans of our industry. We also spend time talking about childhood through ice-breakers at the start of every meeting. A small amount of time that gives a huge amount of context. It builds trust in our team and translates to more effective collaboration and teamwork
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Creating a sense of belonging with the larger organisation or client projects - EVERYONE has a role no matter what your title or seniority. You will often hear us refer to documents or processes that are named after individuals. The clients then also become accustomed to using these names too. It creates organisational identification
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How we interact with distant subsidiaries and partners - engaging on a personal level helps make the gap smaller. Whether it’s following each other on social media, or visiting each other when we are travelling - these efforts give you the water cooler moments where you get to know your colleagues
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Knowledge sharing - Right from 101 introduction calls to learn the history of the company, it’s partners and clients, through to learning about economical challenges in each country right now helps you understand the personal challenges an individual might be facing in their home country. It also means we spend a lot of time sharing opinions on new products, films or games and the response in their country. These have become self-voluntary interactions without any corporate intervention
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Global career experience - Exposure to projects spanning multiple territories gives everyone the chance to broaden their horizons with their career as well as personal work goals. In this day and age, a lot of businesses are looking for individuals with international experience on some level. Our multinational team are building resilience and expertise by the day, which is a skill that cannot be taught - it has to be experienced
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Communication - single source of truth documents and aligned tools for collaboration
BRAND EXAMPLES
KIT KAT
MARKET-SPECIFIC FLAVOURS AND BRANDING
Tiny Lagoon Studios is an international creative solutions agency specialising in Entertainment and Technology. Our industry experience spans across broadcast, film, media, telco and gaming. From video production to culturalisation to compliance. We manage multi-territory projects from start to finish.
Whilst we specialise in entertainment and technology, we also like to give other daring brands the showbiz spotlight. So if you’re not in the entertainment world, we can help you take centre stage. Every industry deserves the chance to shine.
SPIDER-MAN
I.P PROTECTION AND WHEN CULTURALISATION DOESN'T WORK
Tiny Lagoon Studios is an international creative solutions agency specialising in Entertainment and Technology. Our industry experience spans across broadcast, film, media, telco and gaming. From video production to culturalisation to compliance. We manage multi-territory projects from start to finish.
Whilst we specialise in entertainment and technology, we also like to give other daring brands the showbiz spotlight. So if you’re not in the entertainment world, we can help you take centre stage. Every industry deserves the chance to shine.
PIXAR
CULTURAL NUANCES AND THE LITTLE DETAILS
Tiny Lagoon Studios is an international creative solutions agency specialising in Entertainment and Technology. Our industry experience spans across broadcast, film, media, telco and gaming. From video production to culturalisation to compliance. We manage multi-territory projects from start to finish.
Whilst we specialise in entertainment and technology, we also like to give other daring brands the showbiz spotlight. So if you’re not in the entertainment world, we can help you take centre stage. Every industry deserves the chance to shine.
DOCTOR STRANGE
CULTURAL NUANCES AND THE LITTLE DETAILS
Tiny Lagoon Studios is an international creative solutions agency specialising in Entertainment and Technology. Our industry experience spans across broadcast, film, media, telco and gaming. From video production to culturalisation to compliance. We manage multi-territory projects from start to finish.
Whilst we specialise in entertainment and technology, we also like to give other daring brands the showbiz spotlight. So if you’re not in the entertainment world, we can help you take centre stage. Every industry deserves the chance to shine.