Shazam! Black Adam Premiere
Graphic novels don't just have to exist on a shelf.​

We were set the task of driving entries for a very exciting competition for Sky VIP customers. The prize consisted of tickets for two lucky winners to walk the red carpet amongst the stars at the UK Premiere of Black Adam. The winners also had the opportunity to meet some of the stars along the way.

It was important to us that we ensured genuine content was captured showing that real people win prizes, and to also highlight how Sky makes their customers feel like a VIP.
 

Our main tasks included: 
 

• Creating content wraps for Instagram Stories and Reels 

• Video Graphics consistent for the wrap up video, consistent with the Black Adam theme 

• Creative direction for camera crew

• Colour grading for consistency with footage captured from multiple sources 

• Technical assistance with internal teams

• Alignment with Influencer activity

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For this project, we aimed to achieve two key goals. The first was to encourage competition entries by using captivating social media content. To accomplish this, we used a graphic novel creative treatment that was in keeping with the overall look and feel of Black Adam. We  used this design to ensure the sign-off process with  Warner Bros. was as simplified as possible without compromising on the consistency of the campaign. 

The second goal was to encourage downloads of Sky's customer loyalty app. The click through rate was calculated using a unique landing page that re-directed to the relevant app store.